About The Brand Stylist, Workshops

“An amazing event” Notes from the Brand Brilliance Workshop, 5&6 October, Surrey

October 21, 2016

The workshop was so brilliant, I can’t thank you enough, from feeling like I couldn’t see the woods to the trees, I now feel like you’ve made me a little path in the woods that I can trot along now.

Catherine Colebrook


How do you fancy a behind the scenes look at the latest workshop? Katie Spicer has once again worked her magic on the photos and I’m so excited to share some of the details, insights and special moments from the Brand Brilliance workshop I held in Surrey a few weeks back.

Early October saw the launch of a very different sort of workshop from The Brand Stylist: an intimate, two day branding workshop hosted at the Blid and Hatton food studio at the gorgeous Medicine Garden in Surrey.


You know me well for the big, party-style workshops I run over one day in London and New York. And it was inspired by the students in New York that I decided to be brave and try something different. I wanted to put on a workshop that better reflected what you know me for (branding) and that gave me the chance to work on a more intimate level with the students. I was a little apprehensive about the change in format. Would the students like the venue? Would I be able to maintain a high level of energy and fun with such a small group? Would the workshop be worth the investment? Would anybody want to book?!!

So many worries launching something new, and I really needn’t have worried. We sold out within several weeks of launching the workshop and 70% of the students had attended previous workshops so there were lots of oohs and aaaahs as everyone reconnected again! It was such a lovely group of students and we had an absolute ball. Most importantly, everyone had a great couple of days, worked really, really hard and really moved their brands forwards.

“an inspiring and brilliant couple of days.”

Diane Pinchbeck


One of the things I loved the most, was how everyone worked together. I’d designed a range of group, small group and individual exercises to make sure that everyone not only got time to work on their own stuff, but also benefit from an outside perspective. Isn’t it always the way that everyone else can see something blindingly obvious that you just can’t when you’re so close to what you’re doing? And so there was lots of laughter and gentle encouragement as well as notes being scribbled furiously and lightbulb moments experienced.


The aim of the workshop was to enable each student to get a better handle on the essence of what makes their brand brilliant. As business owners we operate in such a ‘noisy’ world that it’s hard to clarify exactly what you want to be known for, what you should focus on and who your ideal clients are. On day one we worked immensely hard to define the essence of everyone’s brands. It’s fair to say we were all pretty exhausted by the end of day one as literally a month’s worth of work was crammed into a few short hours!

The focus for day two was to take that clarity and translate it across their communications. So if you know you want your brand to be cool, fun and lighthearted, say, then you can make sure that the imagery you choose, the language you write with, the paper stocks and packaging you use all communicate that. Staying focused once you’re back in the ‘real world’ can be tricky, so each student created a Brand Blueprint to keep them on track and act as a handy reference. There’s always time for a Blue Peter moment in my world, however high flying you might be.


We talked at length. About what was possible, about what motivated us and where we hoped to be. Because if your brand is everything your clients expect, experience and remember about your business it makes sense, surely, that your business is something that gives you the freedom, flexibility and fun that you want? We talked about big dreams and big ideas as well as the practicalities of what we could do to get our brands where we wanted them to be.

Huge, huge, HUGE thank you for a great workshop. I knew it would push my creative / business boundaries and I wasn’t disappointed. Yet again, my brain is whirring..

Nicola Wilkes, House Envy


We researched, discussed and mood boarded.


And we made sure that the notes the students had made in the workbooks ahead of our time together gave them the focus and perspective to really move forwards.


One of the things I’m really passionate about is having the confidence to have a clear and strong essence to your business. Whether that’s a creative style, an approach or an attitude, none of us can be all things to all people and it’s essential you understand what you’re offering (and what you’re not) so that you can communicate effectively.

To illustrate my point, the lovely Gray’s Dairy, a client of mine who has just launched a range of artisan gelato donated some samples for a very essential tasting. When we were working on the packaging, I had the immensely difficult job of tasting the flavours – all of which are natural, generous and utterly delicious. The flavours that didn’t make the final cull didn’t fit within that remit and it was great for the students to be able to do a really hands on (and tasty) practical to discuss that. I must write a separate blog post on this – I’ll add to my list as there are so many useful takeaways from the project, and it’s something I’m really proud of so I’d love to share another time.


It was so lovely having Maddie cooking away in the background – something the students loved too – along with her incredible food. We kicked off both days with a delicious brunch: avocado on toast, pastries, crumble cake and a fruit platter along with fresh coffee, tea and apple juice (a gorgeous shade of pink from apples from my garden). Lunch was salads on day one and soup and cheese on day two. And to finish the day I’d bought some lovely local sparkling wines to enjoy with nibbles.


We covered so much ground on Day One: customer profiles, they created ‘muses’ (my slightly nicer word for Customer Archetypes) and defined their message. We talked about brand values, competition and space in the market. It’s no surprise we finished the day much in need of a drink and a rest!


On Day Two, refreshed after a much needed night’s sleep we started to to think about how to translate that message across the various channels of communication. Starting with how we wanted our brands to look and feel and then moving on to photography and styling. The style of photography you use, the props you pick, the tones of colour, the texture, even the way you choose to edit your images can all send out a message. We wanted to be sure it was an intentional one.


We researched, we brainstormed and we generated plenty of ideas…


And then it was time for a practical styling session. I LOVED how Tamsin brought her family business: a theatrical set design company with a wonderful legacy but with a firm eye on the future to life.


Such lovely props people brought with them!


Finally it was time to think about the Brand Voice and the sort of language that would work before putting together a Brand Blueprint.


The lovely GF Smith sent some beautiful card to make the outsides with and I’d printed up some inners that could be personalised for each student.


brandbrilliance-img_6430 brandbrilliance-img_6418

And so with a little more focus, a flurry of laughter and a quick scribbling down of tasks to be completed over the coming weeks it was time to bid farewell to a super, super lovely bunch of inspirational and intelligent women. I can honestly say I loved every moment. I can’t wait to do it all over again!


Your formula is so spot on and the venue, Maddie’s food, the decor all addded to a special, unique experience:- Thank you!

Nicola Wilkes, House Envy

I will definitely, definitely run another Brand Brilliance workshop, but I’ve promised myself I won’t book in a date until I’ve sent my next book off to print. Creating a book is such a gargantuan effort and I’ve learned the hard way not to take on too much. So keep your eyes peeled and make sure you’re on the mailing list to hear about the next event.

If you’re a Brand Stylist, designer or even a marketer you might be interested in The Brand Stylist retreat which is taking place at a gorgeous holistic retreat (it’s super luxe – no hair shirts or mattressless beds here…) in Majorca in May. Places are limited so do book your place sooner rather than later as I’m certain we will sell out…


Resources & How To's


September 20, 2016

September is a great month to just take stock and clarify where you want to be headed before the craziness of the Autumn term takes a hold. And even if you’re already suffering from To Do List Overwhelm, it’s really worth taking some time to step back, reflect on where you want your business to be and how you’re going to get there.

I’ll be honest, two workshops and two events last week, coupled with a brand new workshop in October and two photoshoots to plan for the book means that the pressure has already set in. I have so little time to work that I have to be ruthlessly efficient about what I take on. I’m constantly asking myself, how does this help me get to where I want to be next? How is this going to move my business forwards?

None of us can take on everything that comes our way. None of us ever have enough time – even if we have all the time in the world, it won’t be enough.

You can do anything you want. Literally, anything you put your mind to. But you can’t do everything. None of us can.

So let’s take some time to rediscover that focus that we had so clearly after our summer break and make some clear plans for the year ahead. You may find this comes so easily to you. Or you may need a little more guidance. If so, may I suggest you start with my New Year Brand Shakedown? This will give you a structured walk through of where you’re at now and where you want to be headed.

You might like to work back through the How to Style Your Brand Planning Workbook – even if you’re happy with your brand identity the sorts of questions in that guide are designed to help you think clearly. Or how about the blog posts on defining your brand values or building the business you really want.

About The Brand Stylist

A New Look Newsletter

September 19, 2016

The idea came to me, as the best ideas always seem to, on holiday.

There’s something quite magical that happens once you totally switch off and just relax, isn’t there? Free of constant notifications, the pressure to post a better Instagram than last time or to simply stay on top of your diary, amazing things start to happen. Your mind is clear and your creativity starts to wander. Best of all, I think the best ideas happen when you’re not even looking for them.

Another gorgeous day with a beautiful view and lots of lovely rose. I could get used to this!

And so it was. Day two of the holiday, I’d settled down onto my sun lounger and picked up my magazine to read with my iced coffee. And bam! It hit me. This idea could so work for The Brand Stylist.

I’d been thinking for a while that I wanted to get my newsletters into better shape. I didn’t love how they looked, but more to the point, I was conscious that they weren’t adding as much value as I’d like. We’re all busy and I really, really appreciate those of you that let me into your inbox every month. And whilst we both want you to be up to date with the latest workshops or submissions for the book, I’d always intended to send out a little more. More in terms of value rather than quantity!

I’d wrestled with what to do for months. The truth is, I have no time. So committing to a regular ‘editorial schedule’ just seemed too much. And also too much for you guys. I find that the best emails to receive are the ones that don’t ask too much of me. So I didn’t want to send out a ginormous twenty minute read. I wanted to do something that was very accessible, but how?

Have you read The Simple Things magazine? I had a gift subscription a couple of years ago and absolutely loved it so picked up the latest copy to take on holiday with me. And there it was, a truly simple idea that blew my mind. As I read the Editor’s letter I saw in there something that just fitted so well with what I want to do. Every issue is focused around a single theme. So simple but so effective!

I started to see how this sort of thing could work for my newsletters. There are certain rhythms to business; things slow down over the summer and pick up in Autumn. January is all about fresh starts and in Spring we get creative and inspired. It ebbs and flows with the seasons and means that we can share a certain focus without things getting overwhelming.


Every month I’ll send you out a newsletter with a very particular focus. It’ll be very brief and I hope, very inspiring. If you have the time or the inclination, there’ll be links to some more in depth workbooks and resources. This month is a chance to clarify things. Taking that calm and ability to focus that you hopefully gained over the summer slowdown, we have an opportunity to take a step back and set our intentions for our business before we get overwhelmed by deadlines and our to do lists.

It’s a new way of doing things, and like everything new, it’s scary. It’s going to push me out of my comfort zone, big time. I’m already a little terrified by the boundaries of email design. I hate not being able to totally design how the text looks or exactly how things behave on different devices. But completion over perfection is something I am a big believer in for the web. You just can’t make everything look perfect all the time – you just have to do your best.

The first new look newsletter will be out next week, and I’ve already sent out a couple of emails in the new style so some of you will have already had a preview. I do hope you like – please do let me know what you think! Oh, and if you’re not already on the list and you’d like to subscribe, you can sign up here. Enjoy!

Here’s the mockup I created initially to just play about with what was possible, and hopefully those of you that have received it have found it not a million miles from my initial design. I can’t wait to share the story behind the lovely new identity for The Brand Stylist too – although looking at my diary, it could well be some weeks yet!



Do let me know what you think!

About The Brand Stylist

And breathe…

September 9, 2016

Welcome back!

This week marks the return to school in the UK and for many of us, the return to routine, being in three places at once and last minute dashes for lost items of school uniform. For me, it’s the chance to once again welcome a little time back in to my life. A small chink where I can exercise, write and work on projects. There aren’t many hours, but with the ‘baby’ starting school next year I’m utterly determined to make the most of my time with her and keep a lid on the time I spend working. Those years go by far too fast.

How was your summer? We had a really magical time, travelling, chilling and making a lot of memories. We spent a week in Greece (below), a few days in the Cotswolds and visited a few UK beaches as well as Bath and The New Forest. It went by way too fast.


My plan of totally taking the whole summer off and pretending I was a stay at home mum didn’t quite go to plan. But in hindsight maybe that was a little unrealistic? I did do some writing in the evening, I worked on my new branding with the lovely Shauna (more on that soon) but there were no client projects and very little social media. I loved being able to be fully present with the children, not distracted by work or any crazy schemes, I was calm and I had a total digital detox while we were in Greece. It was amazing. I deleted all my social media apps and my mail from my phone and I can’t tell you how lovely that was. I’d definitely recommend it.

We visited Ile de Re for a few nights and that was so gorgeous. Quite possibly the most beautiful place I’ve seen. The light, the food, the colours… breathtaking.


I have so many plans for The Brand Stylist this year. It’s amazing how a break from deadlines, routine and the general noise can do that for you isn’t it? Can’t wait to share the process behind my gorgeous new brand identity, which I worked on with Branch. I’ve created a whole new new-look newsletter, and I want to share more on that too… So watch this space. With four events next week (two Flowerona workshops, a Flowerona event and I’m speaking at Paperfest at Top Drawer) it may not all happen as quickly as I’d like, but I’m back and very excited for the new year.

Happy Autumn! I hope you have a productive and inspiring few months.

The Brand Stylist Book

The Brand Stylist Book Two: Call for Submissions

July 22, 2016

Oh my goodness. I actually can’t believe we are at this point already! I am soooooo excited to be able to ask you to submit your projects for my next book. Eeeeeek! Read on for all the info…

The Brand Stylist Colour Psychology Workshop New York Fiona Humberstone_0074

After the bestselling success of the first Brand Stylist book, How to Style Your Brand, Spring 2017 will see the return of another book for creative entrepreneurs. I’ll be working with the same incredible team – top lifestyle editor Jo Copestick as well as the fabulous Matt Pereira again.

I’ve been working so hard on the manuscript and I am really pleased with how it’s taking shape. I’ve been listening to the sort of guidance you need and I know you’re going to love it. This time, the remit for submissions is a little wider – so if you’re a photographer, stylist or entrepreneur I hope you’ll submit as much as your fellow brand stylists.

Loved this pic by @alyssajoypd of #thebrandstylistbook I'm currently writing #thebrandstylistbook2 and finding it a challenge! I keep forgetting that the glossy, beautiful book that's sat on my desk right now was once a jumble of half sentences and trailing thoughts. Onwards! #amwriting

Loved this pic by @alyssajoypd of #thebrandstylistbook I’m currently writing #thebrandstylistbook2 and finding it a challenge! I keep forgetting that the glossy, beautiful book that’s sat on my desk right now was once a jumble of half sentences and trailing thoughts. Onwards! #amwriting

Call for submissions

One of the things that made How to Style Your Brand so special was the range of businesses featured in the book – as well as illustrating my points what I hope they’ve also done is inspired you and encouraged you to think big about what’s possible. I’m looking for projects that will do the same job in the next book. So here’s what I’m looking for:

Branding projects

Show me how you’ve extended your brand across everything you do – your packaging, your website, your store, your products. I want to see it all! And if it’s beautifully styled and photographed, so much the better.

How you market your business. 

I’m thinking catalogues, brochures, digital brochures as well as super gorgeous printed materials and quirky or interesting ways you create an impact with your brand.

Styled photography

Whether you’re a pro or a budding stylist, if you have some photography that you think is just bursting to be showcased in a (hopefully bestselling) book, I’d love to see it. I’m particularly looking for images of styled products or your brand showcased in an interesting way but there will also be space for general lifestyle shoots etc (for mood boards) so if in doubt – send it in! And talking of mood boards, last time the lovely Arianna let me use one of her fashion blogger photos for a mood board – so please do send in images of you looking fabulous if you can

Your studio/ work in progress

I’m always, always looking for beautiful images of inspiring workspaces. In the last book, super talented architects SelenckyParsons submitted some of their office projects which looked very cool, so please don’t think it’s just limited to the she shed (although some of those would be good too).

Fiona Humberstone book How to Style Your Brand-2-2

The Opportunity

  • A printed, signed copy of the book; one for you and one for your client as a thank you.
  • Full credit in the back of the book
  • You retain all copyright – you’re just giving us permission to print the book
  • Your work featured in a beautiful book for creative entrepreneurs

The Brand Stylist Colour Psychology Workshop New York Fiona Humberstone_0075

How to Submit your work

This time I’ll be doing things a little differently so please read carefully (I have learned many lessons from last time!).

I’m asking you to send me a Dropbox folder with all your submissions in to keep things nice and manageable. Please don’t send me emails – they’ll break my inbox and definitely don’t send me Wetransfer links as they will expire before I have a chance to download them, assuming all goes to plan and I get my summer break with the kids. If you don’t currently have a dropbox account (and they are awesome) you can sign up for free, here.

Please make sure that your Dropbox folder is set up for me to view but not edit so that I don’t inadvertently delete your precious work. I will not be held responsible for any loss of files if you fail to do this. I’m sorry to sound mean but last time I had more than 100 submissions, I’m sure this time there will be many more. I’ve got to have a process. Protect your work and only let me view your files. You can do this by going into the Dropbox web programme and changing your settings.

Last time Braizen organised their folders beautifully. With each project having it’s own folder, and sub folders within that with packaging, lifestyle images and the brand identity. It would be amazing if you could do that.

Please feel free to submit up to twelve client projects. If you submit lifestyle/ studio shots they don’t count as part of that twelve- so again, maybe up to 20/30 images?

Your images must be high resolution and you must have permission from your client before you submit the project.

Another lesson learned at the 11th hour last time! If you could also send them to me at CMYK rather than sRGB which is how they come out of camera/ lightroom, then I can be sure that you’re happy with the colour variance and it also saves me around two days (really) of laborious conversions.

Please download this spreadsheet and fill out all relevant details. This means I can just copy and paste and I won’t get the essentials like company names or website spelt incorrectly.

Finally, please send an email to submissions at fionahumberstone dot com with a link to your shared Dropbox folder – did I mention set to view and not edit only?

You can download the artwork-release and the spreadsheet for your brand-stylist-book-2-submissions-info by clicking on the links.


Inside your Dropbox folder please make sure there is…

a signed artwork release for each project

the completed spreadsheet with correct details (essential as this is the information we will use to credit you in the book)

your downright gorgeous submissions with high resolution CMYK files


Please DON’T send wetransfer files and absolutely no email attachments please

you can email submissions at fionahumberstone dot com

The Deadline

The kids are back at school on 6th September, so whilst I will probably be unable to resist sneaking a peek, I’ll be back at my desk in earnest working through everything then so please be sure you have your gorgeous work to me before 6th Sept.

I can’t wait to see what you have to share. Seriously! Get them sent in! xx


G . F Smith x The Brand Stylist: A workshop on Colour Psychology

July 15, 2016

G  .  F  Smith are quite possibly The World’s Coolest Paper Company and a few weeks ago I had the very great honour of working with them and their gorgeous team of paper consultants.

If you haven’t come across G  .  F   Smith yet, then my goodness are you in for a treat. They produce absolutely exquisite papers in a whole heap of finishes and colours. They are innovative, dynamic and really, really nice people.

I’d met some of the team at Paperfest last year and they invited me to run a session for their paper consultants on colour psychology.


Together we spent a really creative, innovative and hands on day exploring how the team could use colour psychology to better understand their clients’ brands.

It was a chance for the team to engage with their beautiful product in a different way as well as add to their extensive skill set.

“Enlightening!” Paul Scharf

“A totally new perspective on categorising colour.” Mark Jessett

“Really insightful, well structured and fun!” Vanessa Fletcher

We had a really intensive day together during which we categorised the entire collection into seasons (all I can say is: Wow!) and I’m really excited to see where the company go with their newfound knowledge. I’m looking forward to seeing what’s next and getting involved with some very exciting future plans! Watch this space…


Oh, and if you’re in the UK and haven’t ordered your copy of The Collection yet then you must! You’re in for a real treat. Legion Paper sell all 50 Colorplan papers in the US and have a really inspiring set of paper samples too…

I really loved adapting the theory for an in house team and this is definitely something I’m looking forward to doing more of in the future. Images by the wonderful Katie Spicer Photography.

Thinking Big

Some big thinking for the summer

July 13, 2016
The Brand Stylist Colour Psychology Workshop New York Fiona Humberstone_0103

Do you ever find that a trip away, or just a complete digital detox, can inspire some seriously big (and scary!) ideas?

Ever since I returned from New York I feel like I have literally been full bursting with inspiration. And I find that taking some proper time out over the kids holidays is an essential part of me running a successful business. This year will be no different. For six weeks, from 22 July until the kids go back on 6th September, my focus will be all about them.

No business planning. No writing. No client projects and definitely no email. The out of office is going on. I’ll check in once a week but that’s it. My social media will also grind to a halt.

I’m in awe of anyone who can juggle both but for me, I need that total mental switch off. I want to focus on the kids; have fun with them, mess about with them, let the world go by slowly and explore with them without agenda or rush. They grow up so fast and it’s important for me to just shut down the work. And yes, I do realise that I’m very lucky that I’ve created a business that lets me do that.

The Brand Stylist Colour Psychology Workshop New York Fiona Humberstone_0097

And so for the next couple of weeks life is a little flat out. Those of you following me on Instagram will know that as well as the usual end of term mayhem I also have (quite literally) a wall of stuff to complete in less than three weeks. It’s the stuff of nightmares, but it will all be worth it 😉

The Brand Stylist Colour Psychology Workshop New York Fiona Humberstone_0102

Thinking bigger…

For the past two years, I’ve deliberately kept my business as small and manageable as possible. I was determined to keep things below the VAT threshold until Poppy goes to school next September so that my work didn’t impact too much on my time with the children.

Also, having run a very big business before, and juggling all the cashflow/ VAT/ overheads that come with that, I just wanted to keep things simple.

This year, however, I’ve found that balancing my workload so that I could say ‘yes’ to as much as possible without tipping over the threshold totally stressful. I’ve got to the point where actually, not being VAT registered is holding me back. I ummed and aaaahed for months. Worrying I was going back on my plan, worried work would take over my life, but also frustrated that I was turning so much down.

I spoke to my lovely friend Elizabeth, who knows all about how important it is to me to keep things manageable and she said something so, so wise that I wanted to share it with you. She said:

By keeping your business small, are you keeping your creativity small?

And of course, I had to concede that it was having an impact. Which meant that stepping up a gear was a no brainer really.

The Brand Stylist Colour Psychology Workshop New York Fiona Humberstone_0101

Now that the lid of VAT has been lifted, I feel like I can think so much bigger and more strategically. I can launch that retreat, run more workshops overseas and launch workshops online. I found it so frustrating having to turn down projects simply because I couldn’t take on any more paid projects without tipping over the threshold. Now I can and I find this so exciting! I still need to be very selective about what I do commit to because I am so limited on time, but at least that’s my only limit!

The knock on effects of thinking bigger

Excitingly, now I have the freedom to grow my business, I’m treating it like an actual business. I’m investing in things that I know will help me achieve my dreams. And I’m thrilled to be working with the wonderful We Are Branch on developing the Brand Stylist brand identity.

The Brand Stylist Colour Psychology Workshop New York Fiona Humberstone_0099

The Brand Stylist Colour Psychology Workshop New York Fiona Humberstone_0098

I’ll share more on that project in the autumn but it’s liberating being able to share the responsibility for what I’m doing with someone else. I love having another set of eyes and another intelligent mind on my projects and I cannot wait to show you what they are up to; they are very clever. Here’s a sneak peek of Shauna’s mood board…

Exciting developments are afoot. I've taken the decision to register my business for vat so I can really follow my dreams and set up all those creative projects I've had my eye on for a while (like the retreat, the two day workshop etc). And that means refining my look and upping my game. So I'm working with the very talented @wearebranch on developing The Brand Stylist brand identity. Here's a sneak of her mood board... #moodboard #branding #brandidentity #brandstyling #brandstylist

If you’re worrying about juggling time off and work this summer, how’s this for an idea. How about switching off those emails, switching on your auto response and taking a proper digital detox. Rather than worrying about doing a half job at every level, just give yourself the freedom to forget about work and relax.

I realise that for some of us, we have commitments at many levels and a complete switch off isn’t possible. Six weeks off takes planning well in advance. But if you have a holiday planned, how about promising yourself that you’ll step away from your email and social media just for that week or two? The world won’t stop turning, your followers will still be there when you get back and you’ll be a much better entrepreneur for it…

What do you think? Are you planning on taking time off this summer or will you be trying to balance business as usual?

Colour Psychology, How to Style Your Brand, Resources & How To's

Seasonal Colour Palettes: The Free Download

July 7, 2016

Hurrah! It’s finally here and I’m so thrilled to be able to share this with you.

So many of you have been asking me to put together some visuals for how the colour palettes actually work. Please don’t take the attached too literally. I’ve put the numbers on there so that you can reference them if you have a chips book and see how they fit together; but these colours are by no means the only tones for each season. I’ve just put together a flavour for you.


Download the Four Seasonal Personality Colour Palettes here.

You’ll probably also find depending on your screen and your printer, the colours may not come out quite true. But whatever medium you’re looking at, my hope is that they do at least look different (sometimes subtly!) in each season.

And remember that some colours will be naturally warmer and cooler. So the yellow/orange I’ve picked for summer (second from left on the second row down) does look warm, but compared to the other yellows in that column it’s cooler, soft and does have a delicate undertone. It could almost pass for spring (and that’s where the fun starts because this is a continuum not a precise thing) but it works in summer.

Likewise, pantone 570, the turquoise second from right in the autumn row could almost fit into spring, but do you notice how much more muted it is than pantone 7465?

Oh, and remember, I’ll be running an online class as soon as is realistically possible so if you’d like to develop your colour education I will look forward to working with you then and discussing the differences in more detail 😉 I’m sorry, I don’t have time to answer any questions on this before the summer holidays.

I hope you enjoy!

Colour Psychology, Design Fundamentals, For Agencies, For Small Businesses, How to Style Your Brand, Resources & How To's

A new resource for you: the colours through the seasons

July 7, 2016

I’m so often asked for actual, visual examples of how the colours change throughout the seasonal personalities. And I get it, it can be so confusing. So many schools of thought, so many different approaches! Some describe cool colours as being blues, whilst warm might be oranges.

Whereas in this school of thought, you have warm tones and cool tones of every single hue, it’s just about picking the right one to match in with your season.


An example…

So let’s say you decide you’d like a turquoise in your palette; you just need to find the right tone of turquoise for your season.

If your business is spring, you’ll be looking for a soft, warm colour with clarity. It’ll pop with life, energy and personality. A summer turquoise will also be soft and delicate, but it’ll have a hint of coolness about it, a grey undertone. It’ll feel classy, elegant and slow. An autumn turquoise will be warm, intense and muted. It’ll feel substantial – even at a paler tone – and it’ll feel rich, earthy and solid. A winter turquoise might be icy, it could be super saturated. Either way, it’s going to be cool, clear and intense. It’ll feel luxurious, sophisticated, confident.

The best way to do this is to work through a Pantone chips book (you can buy online or if you’re lucky, second hand on an auction site) and literally pull out the chips that feel vaguely right. Even after almost ten years of doing this I still need to put the chips side by side to spot which ones fit with the season and which ones don’t. Use natural light and take your time.

To help you visualise how the colours change throughout the seasons I’ve put together a selection that I feel illustrates each nicely. The changes are subtle but I hope you’ll see how the seasonal palettes ‘feel’.

You can download the resource in the next blog post. You’ll need to log in if you haven’t already, but once you’ve done that, you’ll have access to a wealth of resources I’ve created to help you style your brand. Enjoy!

Oh, and if you’d like some more background on picking colours, take a look at this post for much more detail.