Goodness, I hardly know where to start! It seems to be a gazillion years since I blogged and even longer since I told you about the book. So much has happened and moved on since then that it feels like we have so much to catch up on.
So let’s start with me finally spilling the beans on what the book will be about… These are some of the behind the scenes photos from my shoots with the wonderful Matt Pereira, who has totally pulled it out of the bag again, and produced some incredible images.
Brand Brilliance: Elevate your brand, enchant your audience
Drum roll please… The Brand Stylist Book Two is going to be called Brand Brilliance: Elevate your brand, enchant your audience and is essentially about helping you to define exactly what it is that makes your business brilliant and letting that shine through everything you do. This time I want to go beyond the visuals and explore your brand in depth. I want to help you become more intentional across everything you communicate.
When I first started writing the book, I’d set out to write the follow up to How to Style Your Brand. I wanted to cover how to create a website that wins you work; how to create your own design work that doesn’t look, shall we say, different, to what your designer does for you; and how to create communications that make it easy for your clients to pick you.
But the more I wrote, and the more I listened, I realised that actually before we get to that stuff, many of you guys need help working out exactly what your message should be and what you want to be known for. I meet so many students in my workshop who want to find clarity around what their brand should stand for. Others struggle to decide on what’s important and what’s not. And much of the consultancy work I do is centred around finding my clients a unique and powerful spot in the market and then translating that across all of the brand communications.
However successful our businesses, finding clarity around precisely what makes our brand brilliant and what our message should be is really challenging. And this is where this book will help you. You’ll find a comprehensive process walks you through establishing exactly what you want to be known for and then the second part will show you how to communicate that.
I’ve focused on the things you can do to really elevate your brand. So we cover creating a website that works (ostensibly what I thought the book was going to be about) and also how to create communications that win you work. We cover proposals, presenting your work in style and delivering with a smile.
I’m really excited about the Absolute Essentials for Modern Marketers chapter which is in the middle of the book and I’m hoping that you’ll use it as your go-to resource, whatever you’re working on. In it I cover: Planning for Success, Writing Powerful Copy, Photography and Styling that’ll communicate your brand message and also Design for Go-Getters.
I haven’t counted them all up yet, but there are scores of super inspirational case studies and examples and some really beautiful work. The new design style reflects my new brand identity (still to be implemented on this blog ;)) and I am really, really incredibly excited about how it’s all coming together.
It all seems so clear now but by goodness did this take time to pull together! Working out a process that I know will work for the myriad of businesses that will read this book has been intense, to say the least. Thank goodness for my amazing friend Elizabeth Cairns who has worked really closely with me on structuring and editing the book. I’m so immensely proud of what we’ve achieved.
I’m now in the final stages and am hoping to have this off to print by next Friday. Preorders will open very soon – I’m planning on offering some directly through the website just for the pre-launch and you should be able to order via Amazon.co.uk at the very least. I can’t think about Amazon.com just yet but it will be at the top of my agenda just as soon as I’ve got this baby off to print.
I’ll check in very soon with some more updates, but for now, I’m utterly consumed with making sure that this is the very best it can be. Excited to get it out there and share it with you! I really think you’re going to love it. At least, I do hope so!