elevate your brand, enchant your audience
As a modern entrepreneur, you need an incisive vision; for what your brand stands for and where it’s headed. You need to communicate in a way that consistently enchants your audience and retain your focus in an increasingly noisy world.
In Brand Brilliance, bestselling author and branding expert Fiona Humberstone takes you on a comprehensive journey to help you identify your dream clients, refine your message and up your marketing game.
With her trademark inspirational, practical and easy-to-implement style, Fiona shows you how to add substance and clarity to your brand, pull into focus the things that really matter and enable you to communicate with purpose and flair. Expect to feel empowered, inspired and energised!
‘A smart, down-to-earth guide on how to rock your brand.’ Charlotte Gueniau, Rice.DK
modern marketing for big thinkers
Branding your business well is more important today than it’s ever been. And it’s about more than visuals. It’s about having a strong message, a clear vision and owning your style. It’s about knowing your worth, celebrating your magic and creating a destination brand. It’s about making your business the only logical choice for your ideal clients.
Cutting through the ‘noise’, captivating your clients and retaining this focus can feel overwhelming. Because, as a modern entrepreneur, there’s also the business of being, well, a creative director, art director, stylist, photographer, designer, head of production and social media manager all rolled in to one. And that’s just the marketing…
All of this is totally within your reach. You just need a little clarity, a generous sprinkling of know-how and the inspiration to take your communications up a gear.
Packed with insider insights, tried and tested processes and inspirational examples from more than 50 businesses, Brand Brilliance will help you enchant your audience and streamline everything you do. It will refocus your vision, ignite your energy and take your brand to a whole new level.
‘A brilliant brand journey to help build your story and give your business backbone.’ Ashley Jankowski, Braizen
buy your copy
Brand Brilliance is now launched and can be found in many good bookshops as well as online. Amazon.com or Amazon.co.uk have the book in stock (this may fluctuate as demand increases and their algorithms catch up). You can also order direct from my distributor, YPD Books who will ship anywhere in the world.
If you’re an independent and would like to stock The Brand Stylist books, hurrah! You can place an order with Gardners or Bertrams or, if you prefer, can come direct to me. Simply complete the form below and let me know how many you’d like to order (minimum of 10) and I’ll give you a price.
Terms and FAQ's
The UK release date for the book is 8th May. It will take 2-3 weeks longer for those of you further afield. I’ll start packing and shipping as soon as the books arrive with me (sometime around or before this date).
I’ll be sending UK orders via MyHermes and International orders via Royal Mail tracked services. International deliveries generally take 5-7 days and Royal Mail 2-3 days. I know some of the postage options look a little steep – I haven’t marked these up, nor have I added anything for packaging and handling.
Please note that you will be responsible for any import duties imposed by your country’s government.
Thank you so much for your honesty. As I haven’t marked up the shipping, I’ll need to refund your order so that you can place it again with the right shipping cost.
Don’t worry if you miss this – I’m checking the orders as they come in so I’ll email you and let you know if need be.
No. We all know that Amazon discount their books. I can’t predict what they will launch Brand Brilliance at, but I do want to be fair and transparent and say that I won’t be price matching them. I’ll totally understand if you want to order via them but please bear this in mind before you order. I won’t be cancelling orders or offering refunds because you’ve found it cheaper online. It’s a logistical nightmare!
In return for ordering direct through me, you can expect a signed, gift-wrapped copy with my love and thanks. I’ll also make sure that even if we sell out, those copies ordered directly through me are the first to be fulfilled. So if you really want this book, like, yesterday, it’ll be worth ordering it direct via The Brand Stylist.
No. I would so love to but we need to get a bit of a production line going: signing, wrapping, boxing and so on. So I’m afraid we’re not able to personalise the books to that level.
No. I’m sorry.
I’ve thought long and hard about this. There are going to be a couple of days where I can’t see the house for books and wrapping materials. My whole family is going to be asking me why on earth I decided to do all this myself. And I’ll probably find myself agreeing with them
all the time at some point.
The only way I can manage this is to have a very short window of time in which my life is taken over by wrapping and boxing of books! So if you want one (and let’s face it, who wouldn’t) you’ll need to order before the book launches on 8th May.
No. You often ask me if I will sell the Absolute Essentials of Colour Psychology and generally my answer is that it’s just reserved for workshop students. I’m making it available in the two gift sets but it won’t be available again unless you join a workshop, so if you’d like one, now is a great time to snaffle one up!
Pretty much everywhere! The Luxe box is so heavy that it’s not cost-effective to ship it other than in the UK and USA. But everything else can be sent wherever you are in the world.
If you’d like to order more than ten copies, then you can order direct from me. Please get in touch using the enquiry form below for a price. You can also order via Gardners or Bertrams.
I wish there was! The postage price on the dropdown relflects what it’ll cost me to post the book to you. I haven’t marked this up, nor have I added anything on for the costs of packing and wrapping your books.
For this reason, if you do accidentally order the wrong postal fee I’m afraid I will need to refund your order and you’ll need to make it again as there is no margin for error.
I’ll be exporting all of my orders from PayPal on or around the end of April. So please be sure that your address is correct in PayPal. I can’t be responsible for out of date addresses.
No. Gift wrap and gift box options are only available for orders placed directly via this site.
Selling my books wholesale is an important and really valued way of making the books work. The online retailers or wonderful bookstores and high street shops who stock my book are fundamental to their success. They help me sell volume, spread the word and make the logistics of getting the books to you on day to day basis work.
But, payment terms aren’t kind when you sell wholesale. And obviously I give hefty discounts to wholesalers. So taking orders via the site before launch is a great way for me to begin to recoup some of the investment I’ve put into the book as well as a really lovely way of celebrating the launch and thanking you for your support.
I’m genuinely thrilled whichever way you choose to buy your book. Ordering via Amazon is likely to give you the cheapest possible price. From my perspective it also helps with bestseller lists which is a really, really important part of the book’s long term success, so thank you!
Ordering direct from me means you’ll have your order fulfilled first – however well we sell, you’ll get a signed and gift wrapped copy and obviously from my perspective, I get paid a couple of months sooner. Both ways work great for me, so please just pick the route that works best for you. And I’ll be thrilled either way that you’re going to be getting to enjoy the book.
Yes. Although I sincerely hope you won’t want to!
Please note that you are responsible for postage costs for returning the item.
About the book
Both books are beautifully photographed, full colour and written in my trademark practical, clear and easy-to-implement style, but as you’ll discover once you read them both, they are very different in terms of content.
My focus for How to Style your Brand was about giving you the tools and confidence to create or commission a brand identity that would win you work. The planning section at the beginning got you to think about how that might need to look and feel, the job it would need to do and the impression you’d want to create. And the book was dedicated to helping you unlock some of the mystery behind brand identity and design so that you could make better choices and create a more intentional impression with your business,
Brand Brilliance takes things way back and way forwards. We focus on your brand as a whole: and that starts with thinking about running your business in a way that works for you. We’ll explore some powerful questions and prompts and you’ll discover how to create a brand that plays to your strengths, feeds your ambition and puts you in a category of one.
How to Style your Brand fits beautifully in at this point. Once you understand what sort of business you want to create, you can style your brand to get you to where you want to be. Next, it’s time to pick back up Brand Brilliance and ensure that all of those good intentions are followed through. In your photography, styling choices and the way you write your copy. It’s about creating a website that works and creating collateral that takes you beyond brilliant into a league of your own.
I’d love to think so! Brand Brilliance will help you get your brand in the right place holistically. And it’s an incredibly useful workbook too for when it comes to making sure you win as much of the right work.
How to Style your Brand fits neatly into the middle. Once you know how you want your business to come across and the sort of work you want to be winning, How to Style your Brand walks you through the process of well, styling your brand, in a really comprehensive and powerful way.
Each book has a very different purpose and I know they’ll both add tons of value to your business.
You! Lovely entrepreneur.
When I started writing the follow up to How to Style your Brand my intention was to pick up where we’d left off. To create a ‘How to Style your Website’ sort of book. But the more I wrote, listened, researched and planned I realised that actually, something far more fundamental was at stake here.
To create a website that works, you need to create a business that really works for you. One that puts you in a category of your own, attracts the right sorts of clients and lets you live the life you want. One that plays to your strengths, opens up exciting possibilities, and feeds your ambition.
So the book is split into two parts. First, we find the clarity in your brand. We work out where you want to take your business, what you want to be known for and how you want to come across.
Once you’ve done that, I’ll give you the tools and confidence to communicate that at every level: whether that’s through your photography, on your website or in knock-em dead proposals.
This book is designed for those of you who dream of a better way of doing business. Those of you who are tired of the hustle. Who are sick of competing on price and justifying yourself at every existence. Those of you who would like to find clarity, confidence and energy in your brand once more.