A confident, distinctive style is essential for each and every creative business.
Own it, celebrate it and nurture it and you’ll find it’s the catalyst for consistently winning the projects you dream of, gaining respect and freedom from your clients and creating a profitable, sustainable business.
So often we feel obliged to dilute our vision, water down our offering and be all things to all people. As a creative entrepreneur, your style, your creativity, your edit and your aesthetic are your currency. They are the reason your clients will cross continents to work with you.
It’s only when you really sharpen up on what you want to be known for, and have the courage to curate your offering, that you’ll win more of the work you’re capable of.
Join Fiona Humberstone, The Brand Stylist, for an inspirational, informative and energising two-day workshop designed to help you define, articulate and celebrate your magic. Discover how to show your clients the value in what you do, consistently win more of the right work and unleash the potential within your business.
UPDATE: This workshop is now 30% full.
Middleton Lodge, North Yorkshire, 13-14 June 2018
start with the magic
When you’re hustling through life, it’s easy to lose track of precisely what makes your business brilliant. And as a creative entrepreneur, it’s not your customer service, your professionalism or your quick turnarounds. It’s your creative style.
However brilliant you are, over time, this can become muddled. We get pulled in a multitude of directions, say yes to projects we may later regret and can lose our confidence and spark.
This workshop will help you rediscover the magic in what you do. It’ll enable you to clarify your aesthetic, really nail down who you want to be working with and empower you to champion your creative flair.
Most importantly, it will give you the tools and confidence to win more of the right projects and bring the joy back into your work.
‘Its really elevated my idea of my business’ Nancy Poller, Aligned Design Co
What you'll gain
There's something quite magical about knowing exactly what makes your work uniquely brilliant and why your clients are going to pick you over anyone else. It gives you the power, insights and tools to communicate in a way that proves irresistible to your ideal client whilst elegantly filtering out those who simply aren't a good fit.
When you're running a established business, it's easy to take on work that's not quite the right fit and undermine the success of your company. This is your opportunity to take stock of how far you've come, define precisely what it is that makes your work so special and articulate that to your team and your clients.
The Creative Flair workshop is all about you immersing yourself in creativity and reconnecting with your own unique magic. It's about cutting out the noise and putting you back in touch with your passion for your work.
This is your opportunity to step away from the day-to-day running of your business into a truly magical setting. Guided by a visionary, creative and inspirational teacher, together we'll work through a series of exercises that'll reignite your passion for your work and alight the creative flair within your business.
an inspirational and energising workshop for creative entrepreneurs
I’ve designed this workshop with those of you who run creative businesses in mind: graphic designers, brand stylists, interior designers and photographers, for example. I want to give you the confidence to let go of this idea that you have to be ‘adaptable’ in your work, to free you up to say ‘no’ to more, really hone in on what you do uniquely well and build your business on a truly solid foundation in the process.
This workshop is also ideal for those of you who trade on your creativity but perhaps don’t realise just how fundamental this is to what you do: florists, wedding planners, stylists and web designers, for example.
Two days in an enchanting walled-garden to help you rediscover what makes your work brilliant and unlock the potential within your business.
A series of hands-on practical exercises designed to enable to get you to the heart of what makes your work uniquely brilliant. By the end of the day you’ll have a clear sense of what sets you apart, the value you add and a curated portfolio that potential clients can spot at fifty paces.
A mix of practical exercises and informative sessions designed to give you the tools and confidence to start winning the right work the moment you get back to your desk. We’ll explore the specific tools you can use to dazzle potential clients with your brilliance, captivate them with your expertise and galvanise those that are the right fit to see your business as the only logical choice for them.
‘inspiring, invigorating, challenging and rewarding’ SHAZEEN EMAMBUX
you’ll leave with:
A freshly edited compelling and cohesive portfolio your clients can spot a mile off.
A clear understanding of how to make your company an absolute no-brainer for the right client
The ability to discern which projects are a great fit, what you’ll say yes to and what no to
The confidence to go for the work you’re really capable of
An inspirational and infectious vision your team can get on board with
The Fig House at Middleton Lodge is set in a magnificent 200-acre private country estate in North Yorkshire. We spent my husband’s 40th birthday weekend here and I was absolutely enchanted: with the food, the architecture, the gardens, the service and the spa. As soon as we saw The Fig House, I just knew I needed to hold an event here.
With gardens designed by Tom Stuart-Smith, food to die for and an utterly magical atmosphere, you’re in for a real treat. And if you’re visiting from further afield, Yorkshire is a beautiful county that’s worth an extra few days’ exploration. They don’t call it Gods’ Own Country for nothing.
Middleton Lodge, Middleton Tyas, Richmond, North Yorkshire DL10 6NJ
Middleton Lodge is around 10 minutes from Scotch Corner on the A1 or a short taxi ride from Darlington Station where trains to London take around two and a half hours. Leeds-Bradford and Newcastle airports are easily accessible too.
unlock the magic within your business
To join us for this inspirational and energising workshop, please book your place below. Places are strictly limited and as with all workshops with The Brand Stylist, will sell out. Please book early to avoid disappointment.
Your investment includes all course materials, a creative and intensive two-day workshop with Fiona Humberstone, The Brand Stylist as well as and delicious lunches on both days and cocktails to finish.
You’re welcome to stay at Middleton Lodge if you’re not local, and there are plenty of alternative hotels nearby. Accommodation is not included in the cost of the workshop.
creative flair workshop
Your investment in this two day workshop is £750 + VAT. VAT is chargeable for those of you based within the EU. Share the cost across two instalments or settle now, the choice is yours.
Please do read the terms of booking and FAQ’s carefully below.
terms of booking
We’re so excited to welcome you to the workshop! Please do read the following carefully because by booking your place, you agree to the workshop terms and conditions.
You agree to the cancellation policy – please see below.
Copyright content and course materials
All course material, workshop content and marketing literature is protected copyright. What that means in simple terms is that you may not copy it. You can’t take it and adapt it for your own clients. You can’t take it, or part of it, and reproduce it on your website, in your brochures, on your blog or anywhere else in the public domain. And you most certainly can’t take it, reskin it using your own brand identity, change a word or two and pass it off as your own. Because that would totally go against the spirit in which this was created. This has been created as a workshop to empower you to grow your business. It may only be used by you, for your own business. If you have a friend, colleague or client you feel may benefit, please encourage them to sign up for themselves.
Should you choose to pay in instalments, it’s down to you to make a note of payment dates and to be sure you have adequate funds in your account to cover the transfer. If for any reason you don’t have adequate funds, Paypal will automatically try again in five days. If your payment fails again, they will try once more, usually five days later. If after that, the balance still isn’t settled, then your place will be forfeit but your deposit will not be refunded.
Please note, the five day thing is automatically done via PayPal, if they change their timings we can’t be held responsible, it’s down to you to make sure that you have the funds to pay and communicate with us if you don’t. The main point here is that you make sure you pay on time, then we are all happy.
As you know, Brand Stylist events are incredible, inspirational and highly sought-after and often sell out very quickly. It’s important to us that when you book, you’re serious about taking up your place. Because if you’re not, that prevents someone else experiencing the magic, which doesn’t feel very fair.
We have a very strict and transparent cancellation policy.
We do understand that very, very occasionally you may need to cancel your place. If you cancel within one month of the workshop and are unable to send someone in your place, you will incur a 100% charge and your payment will not be refunded.
Whilst we often keep a waiting list, we will not refund your course fee if you are unable to attend: even if we fill the place.
It’s essential you are committed to attending this workshop and that you only sign up with this commitment in mind.
Getting to and from the workshop
Middleton Lodge is just ten minutes from Scotch Corner on the A1, so the easiest way is probably to drive. There’s plenty of free parking onsite.
Darlington train station is a fifteen minute taxi ride from the hotel. Trains run regularly from central London – it’s around two and a half an hours from the city.
Durham Tees airport is twenty minutes away and Newcastle International Airport also around an hour away, so it’s very possible to attend from overseas with a little planning.
It’s a really beautiful place and I highly recommend you book a room to experience the magic. There are also a handful of budget hotels around the Scotch Corner junction and the local town of Richmond a fifteen minute drive away.
Not at all. Workshop sessions run between 9.30am and 5.30pm where we’ll spill into the well-stocked bar for a celebratory cocktail.
There is absolutely no obligation to join us outside of these hours so if you’d prefer to stay at home, or with family and friends, that will work really well.
Is this for me?
We’ll be working through a number of very hands on exercises for which you’ll need to bring with you a body of your own work. If you’re just at the start of your journey, it’s unlikely you’ll have enough examples, or the perspective of a range of clients, to really get the most out of the workshop.
I’ve designed this workshop very much with those of us who provide creative services directly to clients in mind. It’s been created to help you articulate your creative style and present that to your clients in a compelling way.
If you’d really like to join us and you’re not sure, please do email me and we can discuss.
No. You’ll receive all of your pre-class preparation via email a couple of weeks before we meet at Middleton Lodge. Don’t worry though, there will be plenty of Brand Stylist goodies at the workshop.