Start here: 16 free resources to help you style your brand

Well hello there, lovely reader. Are you new around here? May I congratulate you then on an excellent choice of starting points… In this post you’ll find links to some of my best resources for styling your brand. Enjoy.

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Wow! Almost at the end of term and for me, the last day of work before the new year. And hasn’t it been a year?

This time last year I had a vision for a book that I hoped would go down well. I had a pipe dream to run workshops overseas. Never in a million years did I think I would be the proud author of such a well received, bestselling book. And I wasn’t sure if I’d have the courage to book that workshop in New York, but thanks to you – I’ve done it! Thank you so much for all of your help, support and encouragement this year.

To celebrate everything that’s happened, I wanted to do something to pull together the resources I’ve created. And so I got to thinking: Wouldn’t it be helpful to have a post that had everything in one place? A sort of Brand Styling master resource list, if you like. Something to pin, share and refer back to again and again?

Some of the downloadable resources will require you to sign up to my newsletter first, many you’ll be able to access straight away. Either way, I know that if you’re currently working through a branding project you’re going to find having these by your side seriously helpful.

Enjoy!

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Getting started

You’re probably here because you know that creating a powerful brand identity will help you get out of the blocks faster and attract the right sorts of clients. The lovely sorts of clients who value what you do and will pay you what you’re worth.

Perhaps you want to create a brand that you can be proud of. One that’ll have people ‘oohing’ and ‘aaaahing’ over your cards, drooling over your website and buying from you in their droves.

Maybe it’s time to show the world you mean business and to create a brand identity that shows what you’re capable of, that has people taking you seriously and reflects where you want to be headed next. Styling your brand well can help you do all of this and more.

  1. You’ll find an overview of my process for creating a distinctive brand identity in this post.
  2. Before you embark on any branding project and certainly before you commission a designer, you need to do some groundwork. Identify what it is you want to be known for, who your ideal clients are and how you’d like your business to come across. Start with my Planning Workbook.
  3. Once you’ve worked through what this new identity is to achieve, it’s absolutely essential that you create a concise, written brief that you can refer back to throughout the process. As you start out on your journey you will hopefully have a crystal clear vision of how you’d like your new brand identity to come across. But I promise you, somewhere, weeks down the line, you will be glad that you took the trouble to create a written brief. Because when you start getting inspiration overload and you start losing focus you’ll be glad to have something objective that you can refer back to and keep you on track.
  4. You might also like to take a look over this post on choosing meaningful brand values before you write your brief out.

Creating a powerful vision

In my book, we cover Colour Psychology in a lot of detail – looking at first of all how you can identify your seasonal personality and then, how to express that through your choice of type, colour, pattern and textures to create a unique and engaging brand identity.

  1. You can discover more about the Absolute Essentials of Colour Psychology here.
  2. And you can use this worksheet to identify which seasonal personality best reflects your business.
  3. And if you’re struggling to work out which season your business should be, it might just be that you’re muddying things by bringing in too many of your personal values. Take a look at this post to gain some clarity.
  4. Once you’re clear on what season your business should be you’ll probably want to create a mood board.
  5. The very clever Gudy Herder also wrote a post on mood boarding, Five Creative Techniques for Building a Moodboard  – and her mood boards are gorgeous so definitely take a look at her tips!

 

Working with a designer

  1. And then you’ll need a little help choosing a designer?
  2. And even if you’re working with a designer, understanding the process behind colour palettes will help you make smarter choices, so have a gander at this post. How to Put Together a Powerful Colour Palette for Your Brand
  3. Finally, you’ll want to download my checklist for evaluating creative work – because there’s more of a process to making smart choices than simply going with your initial gut reaction. You’ll find it here. And here’s a post packed with tips and my thoughts on reviewing creative work effectively.
  4. Struggling to stay on track? You shouldn’t be if you’re following my process, but sometimes getting lost in the middle of a rebrand is inevitable. Take a look at this post which will help you get back on track in double quick time.

 

Styling it Up

  1. One of the first posts I ever wrote! My tips on creating a business card with impact
  2. And you’ll find my tips on creating a website that wins you work right here.

 

And finally…

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Oh, and one more resource, that isn’t free but will be worth every penny of the £20 you spend on it… My book, How to Style Your Brand covers the process comprehensively from start to finish. Packed with examples from more that 60 inspirational small businesses and with step by step instructions, you’ll find the book an invaluable resource as you work through the process of styling your brand.

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Beautiful book! It’s an excellent place to start, for sure, and I give it my highest recommendation. Dawn Michelle

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“I knew based on Fiona’s blog that the book would be good. WOW!! It is better than good. I have never seen a book be able to marry up beauty with incredible, informative, how-to, practical information as this book does.

Kathleen Murphy

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“This book is everything I hoped it would be and much much more. It balances practical advice with inspirational quotes, beautiful images and real world examples. It’s written in such a lovely tone that you feel like Fiona is standing next to you, guiding you through every step. I wish it had been around when I was launching previous ventures – I will certainly have to hand for my next one.” Katie Tregidden

You can pick up your copy from Amazon.com, Amazon.co.uk or direct from my distributor who ship worldwide.

Thank you again for all your help and support this year. Here’s to a fantastic 2016!

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13 Comments

Kendra

Thank you!! I recently discovered your blog. I definitely want to purchase your book. I am in the process of building my business from scratch. Is your book geared more towards businesses going through a redesign or does it also cater to new businesses?

Also, I’m really fascinated by your Colour Psychology exercise. I initially wanted earth tones for my website, but after completing the exercise, I realize the majority of my keywords fall under Spring. Personally, I am not a fan of bright colors and initially said I don’t want that look for my site….I love earth tones (funny, I had the least amount of words under Autumn)! But because my business is centered around creative writing, it looks like Spring is the way to go even though it’s very different from my personality. I also have a few keywords under Winter and Summer. Would it be okay to combine another season for my Mood Board? I just don’t want my website to be too bright and playful and I want to be taken seriously.

Thanks!!!

Reply
Fiona Humberstone

Hi Kendra,

the book is absolutely written for startups too. You might find it harder to narrow down what you really want to be known for as a startup, but the process applies just as well and once you’ve been trading a year or two I’d suggest you work through the process again to be sure that your branding is right now that you know your business better.

You’ll find that the book goes into more detail on colour and answers your question more comprehensively but essentially yes, you can combine up to two seasons. Good luck!

Reply
Kendra

I meant to say the color scheme and look of Spring is different from my personality. A lot of the terms still define me. Personality wise I am first Summer and the autumn. 🙂 It’s hard to keep them separate!

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Gill

Thanks Fiona. I don’t have a business but I do have a website about my garden. I am going to refresh it using your book and the resources you have kindly shared.

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Amy Jo

Fiona, Thank you for doing this very easy to find everything now! I had to put the project aside but today this is going to help me get started again! Thank you!

Reply
Fiona Humberstone

Good luck Amy! So pleased that you’ll be starting again with your project.

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Kathleen Murphy

Hello Fiona!! I’m so thrilled you used my quote as one of your testimonials!! I can’t begin to tell you how much you have helped me! I am still in the midst of creating my web site but I wanted you to know that every time I get pulled off the rails with the latest social media trends, you are right there to bring me back and focus!! I love how you highlight businesses and their new design with the colors, fonts, logo and shapes all laid out on one page. Is there a template for doing that somewhere? I am not very tech savvy but I would love to do that as it is so crisp and concise and would help tremendously. Besides, it looks really cool!!!

Reply
Fiona Humberstone

Thats so lovely to hear Kathleen and thank you for your super lovely amazon review – it was SO appreciated. I’m afraid I don’t know of a template for creating a brand board – I’d usually just design one myself in InDesign?

Reply

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