A new resource for you: the colours through the seasons

I’m so often asked for actual, visual examples of how the colours change throughout the seasonal personalities. And I get it, it can be so confusing. So many schools of thought, so many different approaches! Some describe cool colours as being blues, whilst warm might be oranges.

Whereas in this school of thought, you have warm tones and cool tones of every single hue, it’s just about picking the right one to match in with your season.


An example…

So let’s say you decide you’d like a turquoise in your palette; you just need to find the right tone of turquoise for your season.

If your business is spring, you’ll be looking for a soft, warm colour with clarity. It’ll pop with life, energy and personality. A summer turquoise will also be soft and delicate, but it’ll have a hint of coolness about it, a grey undertone. It’ll feel classy, elegant and slow. An autumn turquoise will be warm, intense and muted. It’ll feel substantial – even at a paler tone – and it’ll feel rich, earthy and solid. A winter turquoise might be icy, it could be super saturated. Either way, it’s going to be cool, clear and intense. It’ll feel luxurious, sophisticated, confident.

The best way to do this is to work through a Pantone chips book (you can buy online or if you’re lucky, second hand on an auction site) and literally pull out the chips that feel vaguely right. Even after almost ten years of doing this I still need to put the chips side by side to spot which ones fit with the season and which ones don’t. Use natural light and take your time.

To help you visualise how the colours change throughout the seasons I’ve put together a selection that I feel illustrates each nicely. The changes are subtle but I hope you’ll see how the seasonal palettes ‘feel’.

You can download the resource in the next blog post. You’ll need to log in if you haven’t already, but once you’ve done that, you’ll have access to a wealth of resources I’ve created to help you style your brand. Enjoy!

Oh, and if you’d like some more background on picking colours, take a look at this post for much more detail.

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Susanne Geert

This is a great resource – thanks for sharing!

I have your lovely book and I know that you suggest to keep your colours from one season and then add typography etc. from a subordinary colour if you have one such.

But is there never a time/situation where it could work to have primary colours from one season, i.e. Winter, and then add a few colours from a subordinary colour, i.e. Spring?

Kind regards and a great weekend til you!

Fiona Humberstone

Hi Susanne

Thank you so much for your continued interest in colour psychology.

In the interests of getting everything on my ever expanding to do list done I hope you understand that I can’t provide detailed answers to every individual question. The theory is set out pretty comprehensively in my book, and I do hope I’ll meet you at one of my workshops one day so that you are able to confidently answer this question yourself. You’ll also find that I will set aside time for questions like this in the online class.

Hope you have a wonderful weekend!


This is super helpful and I am working through your amazing book as well as you resources here on the blog. I am looking at Pantone chip books on eBay and have no idea what the difference between coated and uncoated is. Which would you recommend? I do intend to style more than one brand so am thinking of making the investment. They say they have 1845 solid colours plus the 112 new ones. Thanks for the help!

Fiona Humberstone

Basically coated is for coated papers and uncoated for uncoated stocks. The coating will change the colour marginally – significantly in some shades – which is why pantone produce several options. Generally which one you go for will depend on the project you’re working one. It’s good to have both if you have the funds.


Thanks Fiona! Basically, first up, I am developing for web rather than print, so wasn’t sure. I think as funds probably stretch only to one (for now!), I’ll opt for uncoated as I am likely to use non-glossy, rougher texture papers if I do print cards. I am early days on your workbooks and book, but it’s so helpful as I created a new skincare brand and re-do a website for it! Wish I’d come across you before that earlier site went live!



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