how to style your brand

everything you need to know to create a distinctive brand identity

The right brand identity has the power to attract, engage and compel people to do business with you. But for many entrepreneurs, creating an effective brand can be a challenge. Whether you’re a startup on a lemonade budget or a seasoned entrepreneur working with a professional, and understanding of the process is essential.

In this comprehensive workbook, branding expert Fiona Humberstone will walk you through the process of styling your brand. Find your focus, create an inspirational vision, unlock the power of colour psychology and understand the details that will make your business irresistible. How to Style your Brand will ensure you get your branding right, first time.

Drawing on her experience from developing hundreds of brand identities for companies worldwide, Fiona’s tried and tested framework will give you the clarity, confidence and creative know-how to create a brand identity that wins you business.

‘This has been one of the best books I have bought for rebranding my business. I needed help desperately as I knew it wasn't cohesive and professional enough, this book has helped me achieve everything I had hoped during my rebranding process, and more. I have highly recommended this to everyone who's thinking of starting their own business.’ Hannah Nicklin

where to buy

How to Style your Brand is available online through and as well as many of major bookshops in the UK. I’m currently working on finding a distribution partner in the US which will make the books more freely available.

Wherever you are in the world, you can order direct from my distributor.