It’s here! A first look at How to Style Your Brand

And so here I am, actually holding a real life copy of the book I’ve been dreaming, scheming, writing and designing for the last fifteen months! A book I’ve been dreaming about producing for years and years before that. It’s a little surreal actually.


The advance copies actually arrived quite some time ago now – back in the craziness of March, just before the Colour for Creatives and Branding for Florists workshops and I just didn’t have the time or headspace to do them justice. So short of much skipping about and showing them to anyone who passed our threshold, I haven’t really made much of a fuss about them yet.

It’s kind of weird holding a book in your hand that you have planned, written and designed. Because it pretty much looks as I expected it to. Does that sound strange? I’m genuinely thrilled with it. There are definitely things I might do differently were I to design it again (no time soon, that’s for sure) but I really love it, and I don’t often say that about my own stuff.

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I love this page – with beautiful, light filled photography from my friend Matt Pereira and an inspiring quote to kick things off in the right frame of mind!

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And your secret weapon – colour psychology. There’s plenty in the book on how to use this powerful tool to create a unique brand that resonates with your ideal clients.

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Another favourite spread, with work by the talented BraizenFiona Humberstone book How to Style Your Brand-7

I imagine that most of you reading the book will work with a designer or brand stylist – that’s great. It’s inspiring, exciting and it lets you get on with doing what you do best. But you still need to know how this stuff works – and so you’ll find sections like the Design Your Logo Like a Pro will give you the essential perspective to be able to review the work your designer produces with confidence. Aren’t these designs gorgeous – created by the very talented Angela Scheffer of Saffron Avenue.

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Tips for reviewing your own or other’s work – there’s a real knack to this and many of the entrepreneurs I meet are concerned about saying the wrong thing and upsetting their designer. It doesn’t need to be like that and here I give top tips on managing your relationship well and ensuring you get the very best work for your business.

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How gorgeous is this? Created by the lovely Stitch Design Co – this project also features on the half title page I loved it so much!

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Finally there are tips on creating a website and a business card that sells so that you can make sure you make the splash you want to.

I’m soooo excited to get this into your hands and see the impact it has on your own brand identities. I literally can’t wait!

How to Style Your Brand is now available for preorder

And on that note, I’m thrilled to announce that the book is now available to preorder on Amazon in the UK, and also for worldwide shipping direct from my distributors for those of you that live in farther flung corners of the world.

Amazon placed their first pre-order order with me today which was a huge milestone and I just want to say a massive THANK YOU to those of you who have already preordered, I really appreciate it – when I last checked the book was at number 7 in the Sales and Marketing bestseller lists which is just amazing, a month before the release date. Thank you so much, I know you’re going to love it.

We’ve put so much into this book – I’ve poured energy, time, passion and expertise in, not to mention a considerable sum of cash! And it’s great to see things coming together. I’ve sent out a few digital advance copies for review and I’ve been thrilled with the responses. Here are just a few:

“Wow, it is so so soooo beautiful! Love it!” Shauna Haider, Nubby Twiglet/ Branch

“It’s super comprehensive, you’ve done a great job :-)” Ursula Wesselingh, Room to Bloom

Yikes!!! As ever, I have so much I want to share with you and so little time, but the plan is to share more useful guides like the Planning Workbook over the next few weeks as we get closer to the book launch, and I haven’t even told you about how the workshops went yet… That’ll be another story for another day. Have a great week and I look forward to catching up soon…

Author photo: Katie Spicer

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Thanks so much Sarah! Very excited about it. Look forward to catching up at the launch.


I’m not sure to be honest. Because it’s a highly illustrated book the normal kindle route doesn’t work. I haven’t yet worked out a way of making the PDF available that I’m comfortable with but I’m open to suggestions!


Wow, thanks so much for the super fast reply Fiona! I’m afraid I don’t have much experience with creating ebooks myself so it would be wrong of me to make any suggestion, hopefully someone else may be able to! I just love reading and storing my books to read with my Apple devices and am trying so hard to downsize my hard-cover collection before I start travelling 🙂 Would be first in line for a digital version of your book, it sounds so good!!!! All the best with it.


I will see what I can do 😉 would be great to make it work so I will add to my list of jobs! Thank you so much for your support and all the best with your travelling


Hi Fiona,

I have finally given in (to the extra cost for delivery to Australia not to mention the time!!!!) and ordered your book. Maybe I will be amongst your first customers in Australia?!?! From all the feedback I’m sure I will be thrilled when it arrives sometime in about a month from now.

I would still love an ebook version so would look very much forward to one if you happen to figure that out. I know all about lists of things to do so here’s hoping it will make its way up to the top of your list eventually 🙂

Can’t wait to receive your book, very excited… it looks absolutely beautiful xo


Thank you so much Leanne! I really hope you enjoy the book when it arrives. Xx


Fiona, thank-you for the wonderful freebies (branding workbook, and guide), and for all of your expertise lent in class on Blogging Your Way last year. I’ve just preordered your book here in the U.S., and can’t wait to get my hands on it. I want to be able to turn down some pages, write notes in the margins and keep it beside me while blogging. Your work is so inspiring and beautiful. All the best to you during the next exciting few weeks, I know you’ll be #1 on the bestseller list!


Thank you for this!! I can’t wait to get it, just ordered and I am excited. As a new freelancer I’m building my collection of useful books and tools, and from the pictures here I can tell this is going to be stellar! Thanks also for the freebies you provided Fiona.


You’re welcome! Thank you so much for ordering your copy. I think you’ll find it very helpful for your creative process. All the best!



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